Tesco's three-minute Christmas advert tells a tale of how building a gingerbread house can bring some festive cheer.

And now the – a lot less Grimm – story of how building a gingerbread house can bring meaning to Christmas is being used by Tesco to lure shoppers in to splash out on their festive fare.

As Christmas rapidly approaches, excitement builds for those cherished festive customs. One classic holiday event is the crafting of a gingerbread house, yet it often ends up as a decorative piece ...

Buildings and landscapes constructed from biscuits go on display this Christmas ... Gingerbread City film, a dedicated Hornby train display and a children’s building area. Gingerbread house ...