Oberholzer-Gee, Felix, Dennis Yao, Britta Kelley, and Lizzie Gomez. "Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children." Harvard Business School Case 712-463, February ...

Kit Gammel,32, is the co-founder of Surreal cereal His father is Sir Bill Gammell who has a reported net worth of £40 million A breakfast cereal entrepreneur who launched an advertising campaign ...

Who knew cereal could be so political? We've been witnessing a wave of TV commercials featuring parents that haven't traditionally been given much visual representation in popular culture or ...

As far as classic commercials go, few are as iconic as Life cereal's "Three Brothers" ad, which debuted in 1972 and ran for ...

1978 Life Cereal Mikey Likes It Commercial / Vintage Tv Commercials Say the phrase Mikey likes it to anyone between the ages of 40 and 100, and chances are good they’ll get the reference.