OBSESSED: Learnings from the ‘Blind Box’ economy
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by ...
Newly launched POP MART blind box guide
POP MART is one of the biggest toy sellers out now. Appealing to the young adult audience, it is famous for its blind boxes. Occasionally, POP MART will release new themed blind boxes (MOLLY, ...
The Mobile Rundown on MSN4mon
The Hidden Dangers of Blind Boxes
There's nothing like the thrill of opening a blind box and the excitement of possibly finding that one coveted item. But as ...
China’s new spending craze is blind box toys and Jellycat plushies
The small toys offer a sense of excitement and social value, making them a rare bright spot in the country’s spending slump.
Blind box toys and Jellycat plushies: China’s new spending craze
The small toys offer a sense of excitement and social value, making them a rare bright spot in the country’s spending slump.