With the Color of the Year season in full swing, the latest paint brand to announce its standout hue for 2025 is Behr, revealing Rumors, a rich and warming ruby red. While so far, we've seen blue ...

"We're seeing people embrace color like never before," says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. "Rumors is a modern take on the timeless red that ...