And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

Building customer profiles helps us to strengthen the human connection ... By harnessing AI to enhance rather than replace human interactions, we can create more satisfying and effective customer ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...