Through its ad ‘Doodh Doodh, Piyo Glass Full’, Amul and FCB team decided to position milk as other packaged beverages and make it an interesting proposition for consumers. While filming the ad ...
The Amul advertisement is at the Nasdaq MarketSite ... although it pushes the cause of milk more than of Amul. The dairy major wants to go beyond the Indian diaspora. And it has the muscle ...
Amul will enter the European market by the end of this month after launching its products in the US, GCMMF Managing Director Jayen S Mehta said on Monday. The Gujarat Cooperative Milk Marketing ...
An Amul advertisement showing a girl changing her playing habits to adapt with her kid brother has drawn flak from all quarters. Amul fifth digital film-‘Har Ghar Amul Ghar’-went live on ...
Amul fresh milk will be available outside India for the first time as the Gujarat Cooperative Milk Marketing Federation (GCMMF) is set to launch four variants of milk in the US market in a week ...
Amul Federation has achieved a Compound Annual Growth Rate (CAGR) of more than 17% since last 10 years because of higher milk procurement, continuous expansion in terms of adding new markets ...
He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...