Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

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Subaru dumps the "Driven By What's Inside" slogan next week in favor of "Think. Feel. Drive." created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses front ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...